Martel, Frédéric

Creative Economies Report Switzerland 2018

Which strategies do artists and designers pursue in their search for a”positive economy”? How do they link content and contexts in different business environments? What characterises the creative economies in Switzerland? How are the sub-markets of the creative industries developing in Switzerland? This report examines the dynamics of the Swiss creative economies. Based on analyses, facts and figures, portraits and mappings, it paints a multi-faceted picture beyond buzzwords such as “business” and “creativity”, thus contributing to better understanding emerging business models.

Creative Economies Report 2018

95 Seiten (PDF), Zürcher Hochschule der Künste, 2018